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We’re updating our design! It’s just a slight tweak, so don’t worry, we’ll still be the same happy sock brand you know and love. Only now, our logo will be even more expressive and happy.
Says Creative Director, Paula Maso.
To aid us in our quest for a new, happy identity we enlisted the help of Paris-based agency Yorgo&Co.
“My first intention was to iconize the brand, adding an icon to an already iconic house,” says Yorgo Tloupas, Art Director from Yorgo&Co.. “But that symbol had to stand out, to express happiness, and to be uniquely evocative of the name Happy Socks in its shape.”
Born out of taking an everyday essential and reimagining it as one full of personality and style, we are an expert in reinvention. As a natural step, the refreshed visual identity sets in motion our aim at further connecting with and inviting new customers into the world of Happy Socks. However some things—like creativity, craftsmanship and design—will not change as the brand remains true to our ever-playful vision.
Our CMO, Laura Frisk, had this to say,
Along with the new logo, the visual identity update includes a coinciding H icon - a small but potent detail that hits all the marks from standing out on products to animating for digital applications features. You simply cannot not fall in love with its discrete smile and wide, curious eyes! Brining all these elements to life is our fresh website redesign, providing a simple yet unexpected experience for new visitors and long time customers alike.
To celebrate this new era of Happy Socks, we asked 18 creatives from all walks of life to share what makes them happy, no matter the size. Our only request was that they create an image with their feet in the air.
With this collaboration, we'll explore what inspires an artist, what defines their perfect day, and how we can spread happiness by doing what makes us Happy Socks are our trusty allies that carry us through the world on the lookout for inspiration, so we’ve asked our friends to make them the center of their art.
Milan, Paris and Stockholm-based photographer Lars Brønseth always looks to capture the essence of a situation, person or a place as it really looks, feels and smells, without masks or affectations but vibrant with colors and smiles. His images are full of life, just like Lars himself!
“It’s titled Feet in front of plastic flowers, Seoul, 2023, and shot in one of the biggest markets in Seoul – the Namdaemun Market.”
Tekla Evelina Severin is a Stockholm-based colorist, designer and photographer who founded her own multidisciplinary studio in 2015. She’s known as a “warm minimalist”, working mostly as an exhibition designer and curator within the field of furniture and interior design.
“The non false mirror is an ode to René Magritte’s painting The false mirror. It’s a photo montage shot in my home studio in Stockholm.”
New York-based photographic duo Stevie Verroca and Mada Refujio met while attending the Art Center College of Design in Pasadena, CA. Their images simultaneously conceal and reveal aspects of their subjects, and invite the viewer’s narrative to become an essential element to their work.
“Our style is a collaboration between two lovers of photography. We capture attitude, realness, and hopefully create images that are thought provoking.”
Ninja Hanna is a stockholm-based, multi-talented artist and director. Her photography is characterized by a distinct style: careful compositions with an attuned sense of color, displaying a range of emotion.
“My image is showing a pair of heavily tattooed male legs sticking up from a sink in a rather messy kitchen. It’s giving “morning after the party” vibes. The feet are up in the air, clad in stripper heels and cherry-covered Happy Socks, cut open so the toes, with their long, pointy, metallic toenails, are hanging out over the edge of the shoes.”
Robin Lopvet is a multimedia visual artist based in Arles, France. He regularly exhibits in France and abroad while working professionally as an image retoucher, and is part of a post-photographic wave which works with visible retouching as a way to bring back a pictorial element in digital practices.
“My style is a mix of kitsch and trash aesthetics. There is a playful side to my work, and it often takes on rather baroque forms.”
Chris Calmer is a Danish conceptual artist specializing in art, fashion, and commercial photography. His portfolio challenges Scandinavian aesthetics, favoring a maximalist and camp approach to image making.
“Creating something honest and genuine is a continuous practice and it requires a steadfast commitment to resist simply following trends. Ultimately, if we focus solely on what’s popular, we may lose interest in our own work.”
Guided by intuition, Swedish photographer Andreas Ackerup explores elements of chance and happenstance in his photography. His exploratory method results in vivid, unpretentious images full of life and energy.
“I shot this image, My Love Hanna, in our bedroom in Stockholm. It portrays two of my favorite things in life: my wife and our bedroom!”
Hubert Crabières lives and works in Argenteuil, near Paris, France. As a photographer, he combines personal and commissioned images in a single body of work that explores the aesthetics and economies of the fashion market, aiming to deconstruct them.
“I like being confronted with the question of what becomes part of the photographic moment and what escapes it. My interest lies in employing staging techniques that are effective in their apparent ineffectiveness, and exploring how color clumsily affirms the image’s significance.”
Rasmus Weng Karlsen is a Danish photographer, born in 1986, and based in Copenhagen. Acknowledged for his raw and playful aesthetic, the line between his commissioned and personal work is often blurred.
“The title of the image is Eva. It’s shot in Copenhagen,” Rasmus says. “The time I spend with my kids is the most precious to me. Going into that to create a happy image for this book felt like the most natural thing for me.”
Stockholm-based photographer Paul Edwards Musoke is an Afro-Swedish freelance creative director, and founder of Musoke Productions. Over the past four years, Paul has become one of Sweden's most promising photographers and creative talents.
“My image was shot in my studio which is a collective working space that I share with my creative family and friends, Delusions of Deity. It's about an artist's ego settling for divine status, a contemporary image reflecting on selfishness.”
Matthew Lessner is an American-born, Amsterdam-based artist and filmmaker interested in world-building, participatory filmmaking, hot springs, and healing through art. Evolving interests in novel modes of narrative expression have increasingly led Lessner to explore and develop multidisciplinary means of storytelling, reaching beyond the confines of traditional narrative cinema into the realm of that which can be directly experienced and impacted by the viewer.
“The image, Faire moins être plus, was taken in a remote geothermal hot spring in the eastern French Pyrenees. The spring will remain unnamed in service of preservation and exploration.”
Louis De Belle is an Italian photographer working between Milan and Berlin. Since graduating from the Bauhaus University of Weimar, he’s worked with both personal projects and commissions from curators, designers and architects.
“The image was shot in my studio in Milano. During a long day, I took a break, untied my shoes, unplugged the computer and enjoyed a moment of relaxation by laying on the ground while my assistant Luca took a snapshot.”
For almost twenty years now, Johnny Wohlin has worked as a photographer. He mainly works with commercial portraits, still life and lifestyle. Johnny is based in Stockholm and loves working in the studio to compose colorful and playful images.
“The picture was taken in my studio. I wanted to make a colorful picture with a bit of humor.”
Dimmi Taburets is a visual artist from Ukraine who works with art direction and photography within the fields of art and fashion. After having finished his studies in architecture and project management, he currently experiments with different types of art, drawing, performance and filmmaking. His favorite dish is buckwheat with chicken. His favorite fruit is melon.
“Music often inspires me, it liberates my fantasy.”
Bandiz is a creative studio founded in 2010 that develops a wide range of projects in the fields of graphic design, photography and video. The studio mixes photography, creative direction and audiovisual production projects – music videos, commercials and campaigns – with graphic design.
“We wanted to create an image which allowed us to have a good time together. We shot the photo in our office and all the whole team participated in the process. We tried out many different ideas where we threw polystyrene chips while one of us was on the floor getting in and out of a box with his feet up,” says David Heofs, founder and creative director of Bandiz.”
César Segarra is a Spanish photographer based in Barcelona. Inspired by creatives from all fields as well as by the new generations, his work aims to create timeless imagery across the genres.
“I shot this image inside the Barcelona home studio of my close friend, interior designer Rafa Gil.”
Berta Pfirsich is a fashion photographer based in Barcelona that specializes in color film photography. She shot the first campaign for Hysteria by Happy Socks in Stockholm. Since most of Berta's photos are shot analog, her photographs tell stories with soft authenticity and dreamy color tones, adding visual poetry to her objects and motifs.
“Flowers in the garden. For this project, I wanted to do two versions of the same image. That's happiness for me, the balance between darker and brighter times – yin and yang with socks.”
Paris-based photographer Boris Camaca’s work showcases a distinct style, blending artistry and contemporary elements, color saturation and open flash techniques, flirting with a hyperreal aesthetic. With a keen eye for composition and storytelling, he continues to push the boundaries of photography, capturing raw emotions and transforming ordinary subjects into extraordinary visual experiences.
“This picture was shot in a room that I really enjoy at a friend’s place. I’d love to sleep in green rooms, I think they make you peaceful. I was thinking of Balthus, trying to create a slightly erotic picture, in a quiet way.”
We’re updating our design! It’s just a slight tweak, so don’t worry, we’ll still be the same happy sock brand you know and love. Only now, our logo will be even more expressive and happy.
Says Creative Director, Paula Maso.
To aid us in our quest for a new, happy identity we enlisted the help of Paris-based agency Yorgo&Co.
“My first intention was to iconize the brand, adding an icon to an already iconic house,” says Yorgo Tloupas, Art Director from Yorgo&Co.. “But that symbol had to stand out, to express happiness, and to be uniquely evocative of the name Happy Socks in its shape.”
Born out of taking an everyday essential and reimagining it as one full of personality and style, we are an expert in reinvention. As a natural step, the refreshed visual identity sets in motion our aim at further connecting with and inviting new customers into the world of Happy Socks. However some things—like creativity, craftsmanship and design—will not change as the brand remains true to our ever-playful vision.
Our CMO, Laura Frisk, had this to say,
Along with the new logo, the visual identity update includes a coinciding H icon - a small but potent detail that hits all the marks from standing out on products to animating for digital applications features.
You simply cannot not fall in love with its discrete smile and wide, curious eyes! Brining all these elements to life is our fresh website redesign, providing a simple yet unexpected experience for new visitors and long time customers alike.
To celebrate this new era of Happy Socks, we asked 18 creatives from all walks of life to share what makes them happy, no matter the size. Our only request was that they create an image with their feet in the air.
With this collaboration, we'll explore what inspires an artist, what defines their perfect day, and how we can spread happiness by doing what makes us happy. Socks are our trusty allies that carry us through the world on the lookout for inspiration, so we’ve asked our friends to make them the center of their art.
Milan, Paris and Stockholm-based photographer Lars Brønseth always looks to capture the essence of a situation, person or a place as it really looks, feels and smells, without masks or affectations but vibrant with colors and smiles. His images are full of life, just like Lars himself!
“It’s titled Feet in front of plastic flowers, Seoul, 2023, and shot in one of the biggest markets in Seoul – the Namdaemun Market.”
“I wanted to explore the world of stuff, and one of the best places to do so, I thought, would be in this market. Walking up and down the isles [of Namdaemun Market], I decided to approach one of the vendors of plastic flowers to see if they would let me stick my feet up in the air and use their booth as the backdrop for the socks. I enjoy how the socks blend in with the flowers.”
Tekla Evelina Severin is a Stockholm-based colorist, designer and photographer who founded her own multidisciplinary studio in 2015. She’s known as a “warm minimalist”, working mostly as an exhibition designer and curator within the field of furniture and interior design.
“The non false mirror is an ode to René Magritte’s painting The false mirror. It’s a photo montage shot in my home studio in Stockholm.”
New York-based photographic duo Stevie Verroca and Mada Refujio met while attending the Art Center College of Design in Pasadena, CA. Their images simultaneously conceal and reveal aspects of their subjects, and invite the viewer’s narrative to become an essential element to their work.
“Our style is a collaboration between two lovers of photography. We capture attitude, realness, and hopefully create images that are thought provoking.”
Ninja Hanna is a stockholm-based, multi-talented artist and director. Her photography is characterized by a distinct style: careful compositions with an attuned sense of color, displaying a range of emotion.
“My image is showing a pair of heavily tattooed male legs sticking up from a sink in a rather messy kitchen. It’s giving “morning after the party” vibes. The feet are up in the air, clad in stripper heels and cherry-covered Happy Socks, cut open so the toes, with their long, pointy, metallic toenails, are hanging out over the edge of the shoes.”
Robin Lopvet is a multimedia visual artist based in Arles, France. He regularly exhibits in France and abroad while working professionally as an image retoucher, and is part of a post-photographic wave which works with visible retouching as a way to bring back a pictorial element in digital practices.
“My style is a mix of kitsch and trash aesthetics. There is a playful side to my work, and it often takes on rather baroque forms.”
Chris Calmer is a Danish conceptual artist specializing in art, fashion, and commercial photography. His portfolio challenges Scandinavian aesthetics, favoring a maximalist and camp approach to image making.
“Creating something honest and genuine is a continuous practice and it requires a steadfast commitment to resist simply following trends. Ultimately, if we focus solely on what’s popular, we may lose interest in our own work.”
Stockholm-based photographer Paul Edwards Musoke is an Afro-Swedish freelance creative director, and founder of Musoke Productions. Over the past four years, Paul has become one of Sweden's most promising photographers and creative talents.
“My image was shot in my studio which is a collective working space that I share with my creative family and friends, Delusions of Deity. It's about an artist's ego settling for divine status, a contemporary image reflecting on selfishness.”
Berta Pfirsich is a fashion photographer based in Barcelona that specializes in color film photography. She shot the first campaign for Hysteria by Happy Socks in Stockholm. Since most of Berta's photos are shot analog, her photographs tell stories with soft authenticity and dreamy color tones, adding visual poetry to her objects and motifs.
“Flowers in the garden. For this project, I wanted to do two versions of the same image. That's happiness for me, the balance between darker and brighter times – yin and yang with socks.”
Rasmus Weng Karlsen is a Danish photographer, born in 1986, and based in Copenhagen. Acknowledged for his raw and playful aesthetic, the line between his commissioned and personal work is often blurred.
“The title of the image is Eva. It’s shot in Copenhagen,” Rasmus says. “The time I spend with my kids is the most precious to me. Going into that to create a happy image for this book felt like the most natural thing for me.”
Guided by intuition, Swedish photographer Andreas Ackerup explores elements of chance and happenstance in his photography. His exploratory method results in vivid, unpretentious images full of life and energy.
“I shot this image, My Love Hanna, in our bedroom in Stockholm. It portrays two of my favorite things in life: my wife and our bedroom!”
Bandiz is a creative studio founded in 2010 that develops a wide range of projects in the fields of graphic design, photography and video. The studio mixes photography, creative direction and audiovisual production projects – music videos, commercials and campaigns – with graphic design.
“We wanted to create an image which allowed us to have a good time together. We shot the photo in our office and all the whole team participated in the process. We tried out many different ideas where we threw polystyrene chips while one of us was on the floor getting in and out of a box with his feet up,” says David Heofs, founder and creative director of Bandiz.
Paris-based photographer Boris Camaca’s work showcases a distinct style, blending artistry and contemporary elements, color saturation and open flash techniques, flirting with a hyperreal aesthetic. With a keen eye for composition and storytelling, he continues to push the boundaries of photography, capturing raw emotions and transforming ordinary subjects into extraordinary visual experiences.
“This picture was shot in a room that I really enjoy at a friend’s place. I’d love to sleep in green rooms, I think they make you peaceful. I was thinking of Balthus, trying to create a slightly erotic picture, in a quiet way.”
César Segarra is a Spanish photographer based in Barcelona. Inspired by creatives from all fields as well as by the new generations, his work aims to create timeless imagery across the genres.
“I shot this image inside the Barcelona home studio of my close friend, interior designer Rafa Gil.”
“I have a strong connection to Rafa’s home as we’ve spent lots of quality time there together. Rafa is very passionate about design and that’s reflected in the eclectic aesthetic of his home. I have so many great memories from times spent around the black and white table featured in my photograph.”
Dimmi Taburets is a visual artist from Ukraine who works with art direction and photography within the fields of art and fashion. After having finished his studies in architecture and project management, he currently experiments with different types of art, drawing, performance and filmmaking. His favorite dish is buckwheat with chicken. His favorite fruit is melon.
“Music often inspires me, it liberates my fantasy.”
Hubert Crabières lives and works in Argenteuil, near Paris, France. As a photographer, he combines personal and commissioned images in a single body of work that explores the aesthetics and economies of the fashion market, aiming to deconstruct them.
“I like being confronted with the question of what becomes part of the photographic moment and what escapes it. My interest lies in employing staging techniques that are effective in their apparent ineffectiveness, and exploring how color clumsily affirms the image’s significance.”
For almost twenty years now, Johnny Wohlin has worked as a photographer. He mainly works with commercial portraits, still life and lifestyle. Johnny is based in Stockholm and loves working in the studio to compose colorful and playful images.
“The picture was taken in my studio. I wanted to make a colorful picture with a bit of humor.”
Louis De Belle is an Italian photographer working between Milan and Berlin. Since graduating from the Bauhaus University of Weimar, he’s worked with both personal projects and commissions from curators, designers and architects.
“The image was shot in my studio in Milano. During a long day, I took a break, untied my shoes, unplugged the computer and enjoyed a moment of relaxation by laying on the ground while my assistant Luca took a snapshot.”
Matthew Lessner is an American-born, Amsterdam-based artist and filmmaker interested in world-building, participatory filmmaking, hot springs, and healing through art. Evolving interests in novel modes of narrative expression have increasingly led Lessner to explore and develop multidisciplinary means of storytelling, reaching beyond the confines of traditional narrative cinema into the realm of that which can be directly experienced and impacted by the viewer.
“The image, Faire moins être plus, was taken in a remote geothermal hot spring in the eastern French Pyrenees. The spring will remain unnamed in service of preservation and exploration.”
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Subscribe to Happy Socks updates for a 10% discount* & the latest news and offers.
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*Cannot be combined with other offers or used on Limited/Special Editions and sale items. By signing up you agree to our privacy policy.